|A Closer Look at Product Reviews...|
Product Reviews are a crucial part of any ecommerce site. It lends credibility to your site and encourages consumers to convert, but for smaller businesses it presents a bit of a problem. 70% of consumers want to see 4 or more reviews before making a purchase**. If you're counting your sales in dozens (or even hundreds) rather than thousands, you may have some difficulty gathering enough reviews to make a powerful impact on your bottom line. That's where AutoResponderMax steps in.
When the Product Reviews email is activated for your store, each time a customer makes a purchase, AutoResponderMax gathers that information. Once an appropriate amount of time has passed, the Product Reviews email sends an email to the customer, soliciting a review. Statistics show that up to 10% of customers will respond to this type of review solicitation campaign*** and that can make a huge difference to the overall number of product reviews in your ecommerce store.
Product Reviews work with the native review collection system of your support platform or in conjunction with PowerReviews® Express*. The choice is yours...
* PowerReviews® Express requires separate enrollment and fees
** Social Shopping Study - 2007 by Lauren Freedman, The E-tailing Group
*** Based on samples obtained by PowerReviews®
Click the button on the right to learn more about PowerReviews®
|A Closer Look at Abandoned Cart Recovery...|
Abandoned Cart Recovery will allow you to regain customers who may otherwise have walked away.
According to a study by Forrester Research, the average abandoned cart rate hovers right around 50%. That's half of your potential customers walking away before they buy. The Abandoned Cart Recovery gives you the opportunity to reclaim those sales.
The Abandoned Cart Recovery works on a proven principle: when a customer comes close to buying and walks away, there's a good chance you can win them back if you move quickly. The Abandoned Cart Recovery can automate this effort for you. When a registered customer places an item in their cart, but navigates away before completing their purchase, the ACR automatically sends them an email (after a short interval). You can choose the content of the email. For example, you can offer to help with the checkout process, or you can offer a discount as an incentive to complete the order. You can even provide a coupon for future orders. The choice is yours.
In our beta testing phase, we realized a 10% recovery rate. Industry studies (on similar emails for other platforms) show that on average, you can expect 15% recovery. That translates to a potential overall store sales increase of almost 3%.
|A Closer Look at Surveys*...|
Surveys* are among the most effective and effortless ways to keep your finger on the pulse of your customer base. AutoResponderMax can streamline the effort even more by automatically sending the survey 14 days after a purchase is made.
You can build the survey itself any way you like. You can use the standard default customer satisfaction survey*, or you can add specific questions having to do with your unique business model. You can even alter the survey so that it has more to do with the transaction itself, rather than overall satisfaction with your store. The choice is yours and there are a thousand different ways to turn feedback into revenue.
Knowledge is power - as the saying goes - and knowing what your customers think about your performance is one of the greatest powers a retailer can have.
*Surveys requires a subscription to a survey service such as Constant Contact® or SurveyMonkey®
Click the button on the right to learn more about Constant Contact®
Click the button on the right to learn more about SurveyMonkey®
|A Closer Look at Cross-Sell...|
Cross-Sell is a remarkable sales tool. Using data gathered directly from recent purchases (combined with a variety of variables from your store data), Cross-Sell suggests appropriate products to your customers. For instance, if they've bought a printer, Cross-Sell may suggest that they purchase some toner or paper, or it can simply suggest one of your store's top selling items. It's a personalized sales pitch delivered directly to your customers and it all happens effortlessly.
Unlike other boilerplate emails with their standardized content, Cross-Sell offers you an opportunity to connect with your customers by utilizing content that offers a moment of immediate recognition when the reader sees the product they've just purchased. That moment of recognition is likely to make the email "stickier" (making the customer want to linger and explore the content further).
|A Closer Look at Customer Follow-Up...|
Customer Follow-Up is, perhaps, the simplest email in the AutoResponderMax collection. It tracks purchases made in your store and when an established customer has failed to buy anything for a predetermined period of time, Customer Follow-Up will automatically send them a friendly email.
The email itself can say anything you like. You can just say hi (and in the process, remind the customer that you're there). You can remind the customer that your line of products changes all the time and now would be a good time to come back and see the latest arrivals. You can even offer a small discount on their next order as an incentive to return.
Each of these options is a tried and true revenue generator and the Customer Follow-Up can do it for you and you'll never have to lift a finger!
|A Closer Look at First Purchase...|
First Purchase is an outstanding customer loyalty tool. You can reach out to customers who have made their first purchase on your site and say thanks. This makes them feel warm and fuzzy about your store, and encourages them to come back and make another purchase.
Another feature of the First Purchase email is that you can change the required minimum orders before an email is sent. You can reward brand loyalists for purchasing 2, 3, 4, or even 5 times or more. Customers will feel appreciated by this email, and be more likely to continue making purchases through your store.
The email itself can say anything that you would like. You can say thank you or even offer them a special discount or reward for making their purchase. This will also encourage them to return and place another order. Each of these options increases loyalty to your store and will increase returning customer revenue. The best part is that you won't have to lift a finger!
Pam Schenkel RedHatSocietyStore.com
"We've received over 800 reviews in 8 months with AutoResponderMax's power reviews email!"
Every ecommerce website has different goals. Certain stores are trying to track down as many conversions as possible to bolster their bottom line, while others are simply looking to earn product reviews and enhance the company's quality reputation. That's why AutoResponderMax is so beneficial for your business.
With seven different customizable e-mail tools built specifically to maximize customer interaction, you can effectively get the most out of your ecommerce store and ensure your customers are always getting the attention they deserve. To see why hundreds of online retailers are raving about AutoResponderMax for yourself, select your store's platform above and start a 30-day free trial today.
Track Performance with Google Analytics
Because every aspect of AutoResponderMax is outfitted with customer-tracking tags, you're able to access key purchasing data to help build your customer portfolio, such as the e-mail address of your buyers and the locations where you're getting the most business.
Simple Dashboard Interface for Easy Updating
Don't be intimidated by all the options. With AutoResponderMax's easily-interchangeable dashboard interface, you can seamlessly navigate between email apps and make updates within seconds.