Want more product
reviews for your
Volusion store?

A Closer Look at Product Review Collection...

• Increase Conversions and Revenue
• Gather More Product Reviews
• Build Credibility and Strengthen Your Brand

Product Review Collection (PRC) is a critical operation for any online merchant. It lends credibility to your site and encourages consumers to convert, but for smaller businesses it presents a bit of a problem. 70% of consumers want to see 4 or more reviews before making a purchase**. If you're counting your sales in dozens (or even hundreds) rather than thousands, you may have some difficulty gathering enough reviews to make a powerful impact on your bottom line. That's where the PRC steps in.

When your customer makes a purchase, the information is gathered by AutoResponderMax. Once an appropriate amount of time has passed, the PRC email sends an email to the customer, soliciting a review. Statistics show that up to 10% of customers will respond to this type of review solicitation campaign*** and that can make a huge difference to the overall number of product reviews in your Volusion® store.

PRC works with Volusion's native review collection system or in conjunction with PowerReviews® Express*. The choice is yours...

* PowerReviews® Express requires separate enrollment and fees
** Social Shopping Study - 2007 by Lauren Freedman, The E-tailing Group
*** Based on samples obtained by PowerReviews®

Click the button on the right to learn more about PowerReviews®

Click the button on the right get assistance with PowerReviews® integration on your Volusion site

A Closer Look at Abandoned Cart Recovery...

• Diminish Overall Cart Abandonment
• Increase Conversions & Return Visits
• Reclaim Potentially Lost Revenue

AutoResponderMax's Abandoned Cart Recovery (ACR) will allow you to regain customers who may otherwise have walked away.

According to a study by Forrester Research, the average abandoned cart rate hovers right around 50%. That's half of your potential customers walking away before they buy. The ACR gives you the opportunity to reclaim those sales.

The ACR works on a proven principle: when a customer comes close to buying and walks away, there's a good chance you can win them back if you move quickly. The ACR can automate this effort for you. When a registered customer places an item in their cart, but navigates away before completing their purchase, the ACR automatically sends them an email (after a short interval). You can choose the content of the email. For example, you can offer to help with the checkout process, or you can offer a discount as an incentive to complete the order. You can even provide a coupon for future orders. The choice is yours.

In our beta testing phase, we realized a 10% recovery rate. Industry studies (on similar emails for other platforms) show that on average, you can expect 15% recovery. That translates to a potential overall store sales increase of almost 3%.

A Closer Look at Surveys*...

• Engage and Interact With Your Clients
• Improve Your Customer Service
• Build Your Brand Credibility

Service Satisfaction Surveys* (SSS) are among the most effective and effortless ways to keep your finger on the pulse of your customer base. AutoResponderMax can streamline the effort even more by automatically sending the survey 14 days after a purchase is made.

You can build the survey itself any way you like. You can use the standard default customer satisfaction survey*, or you can add specific questions having to do with your unique business model. You can even alter the survey so that it has more to do with the transaction itself, rather than overall satisfaction with your store. The choice is yours and there are a thousand different ways to turn feedback into revenue.

Knowledge is power - as the saying goes - and knowing what your customers think about your performance is one of the greatest powers a retailer can have.

*SSS requires enrollment in Constant Contact®

Click the button on the right to learn more about Constant Contact®

A Closer Look at Cross-Sell...

• Boost Add-On Sales Effortlessly
• Encourage Repeat Business
• Target Upsell to Proven Customers

Cross-Sell (CS) is a remarkable sales tool. Using data gathered directly from recent purchases (combined with a variety of variables from your store data), CS suggests appropriate products to your customers. For instance, if they've bought a printer, CS may suggest that they purchase some toner or paper, or it can simply suggest one of your store's top selling items. It's a personalized sales pitch delivered directly to your customers and it all happens effortlessly.

Unlike other boilerplate emails with their standardized content, CS offers you an opportunity to connect with your customers by utilizing content that offers a moment of immediate recognition when the reader sees the product they've just purchased. That moment of recognition is likely to make the email "stickier" (making the customer want to linger and explore the content further).

A Closer Look at Customer Follow-up...

• Keep in Touch With Your Established Customers
• Build Visibility and Loyalty
• Increase Return Visits

Customer Follow-Up (CFU) is, perhaps, the simplest email in the AutoResponderMax collection. It tracks purchases made in your store and when an established customer has failed to buy anything for a predetermined period of time, CFU will automatically send them a friendly email.

The email itself can say anything you like. You can just say hi (and in the process, remind the customer that you're there). You can remind the customer that your line of products changes all the time and now would be a good time to come back and see the latest arrivals. You can even offer a small discount on their next order as an incentive to return.

Each of these options is a tried and true revenue generator and the CFU can do it for you and you'll never have to lift a finger!